The Wattpad homepage redesign had a primary goal of increasing conversions (signups) which it did tenfold - mostly due to the fact that it had a perceived blocking state to get to content (much like Twitter's homepage). 

What happend though, is that with Wattpad's Featured Writer program getting a lot of spotlight in a very large way on the homepage in the hero spot, we were able to increase traffic to our featured authors by the thousands - thus getting them exposure they may never see if they weren't properly tagged / read / favourited in the system.

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